“We have an opportunity to save some lives.”
For the cause: “We didn’t just want to put on another bowl game. We want this bowl to bring teams together to find a cure for cancer.” At the bowl, a team from the American Athletic Conference will face one from the Sun Belt Conference.
Starting point: Funds raised by the Cure Bowl will benefit the Breast Cancer Research Foundation. “We believe if we get behind solving breast cancer — because cancer is cancer on a microcellular level — it is going to help solve all cancers.”
More than the game: On game day, a Cure Village at the stadium will feature mobile mammography and booths promoting early detection and other health and wellness issues.