CEO’s Letter — Fall 2019
ClubCorp launched Private Clubs magazine in 1986 as a vehicle for communicating with Members and reflecting their interests and experiences. For more than 30 years, the magazine has welcomed readers into the private club lifestyle through informative and entertaining articles about golf and travel, gourmet food, and exceptional wine and spirits. Though the look and content of the magazine evolved over the years — winning numerous prestigious awards along the way — the mission of showcasing the best of the private club lifestyle remained the same. That mission still stands today.
That said, I am pleased to announce that beginning in January 2020 Private Clubs, like so many print magazines in the past few years, will become a digital-only publication. We are very excited about stepping into the future and the many advantages digital media will provide.
The new digital format will allow us to share more timely and dynamic content accessible wherever and whenever it’s convenient for you. We will introduce interactive elements, such as video golf tips, travel stories, and cooking demos. Even my CEO “letter” will come to you in video format. You will still be able to read about club news, events, and Members and digitally access “The List” — ClubCorp’s Network of more than 300 owned, operated, and alliance clubs, and special offerings at more than 1,000 hotels, resorts, and entertainment venues. We aren’t completely saying goodbye to print — some features still will appear in print format. This is just the beginning, though — we will soon have even more to announce about this exciting transition.
As we continue to redefine club life in innovative ways, enhance the value of membership, and deliver better Member experiences, one thing will never change — our core philosophy of Building Relationships and Enriching Lives. Thank you for your membership and continued readership as we go digital. You can contact me anytime at my email address below.
Chief Executive Officer