CEO’s Letter — Winter 2019
I hope you are enjoying a fantastic start to 2019. We are eager to begin the New Year — a year we think will be exciting for our Members as we continue to redefine club life, enhance the value of membership, and deliver better member experiences.
With that, I am happy to talk about our new ClubLife app, launching across our club network right now. Our favorite apps are useful, simple to navigate, and enhance our lives. I think you will find our new app checks all those boxes. You can, at anytime, make dining, tee-time, and event reservations at your home club, view your current charges, make payments, and check out club happenings. That is just the start — we will introduce new features throughout the year. The ClubLife app helps make your club an extension of your everyday life with just a few touches of your finger. Our goal is that within a short period of time, you won’t be able to imagine club life without the app.
I also want to thank the more than 53,000 Members who took our Member Survey last fall. You provided valuable information about where we can improve. A common theme throughout was improving food and beverage service and value. Since the survey, we have introduced the Daily Pour, offering premium beverages and wine at a great value, and launched Club Eats, our new to-go food program providing better quality and more convenient dining options for your busy lifestyle. We also are recommitting to ClubLife service standards in all areas of food and beverage operations. We still have much work ahead of us, but our teams are developing similar programming to enhance dining, golf, tennis, and fitness experiences overall, while clubs are diligently working on their own individual action plans responding directly to your feedback. Thank you again for investing your valuable time completing the survey.
As we redefine club life, one thing will never change — our core philosophy of Building Relationships and Enriching Lives. We will always be committed to the Three Steps of Service — providing Warm Welcomes, Magic Moments, and Fond Farewells at every opportunity.
Thank you for your membership. You can contact me anytime at my email address below.
Chief Executive Officer