Good business is diversity of culture.

Frederick Taylor

A member at Buckhead Club in Atlanta since 2011

BY LOUIS MARROQUIN / PHOTO BY PATRICK HEAGNEY — Spring 2019

Who he is: In the 22 years since he started Tomorrow Pictures, the owner and creative director has seen his company evolve from making music videos and client-driven commercials to also creating independent documentaries — all with a decided bent toward diversity and cultural unity.

Company philosophy: “If you’re only focusing on one community of people, we’ll take a pass. Our business model is when you say you want to be inclusive.”

Client list includes: Atlanta Symphony Orchestra, Chevy, Kia, and Williams Sonoma.

No two days alike: “One minute I’m in LA, making an edgy documentary about a transgender kid, and then I turn around and go to Atlanta to shoot a culturally diverse commercial for a regionally based doctors’ hospital.”

Getting started: The son of a blues musician, he was exposed to music at an early age and began making music videos, including the MTV Video Music Award-nominated “Da Dip” in 1997. This led to corporate work for Coca-Cola. “I realized I was really good at merging cultural content and corporate video.”

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