“Making an impact requires a 360-degree view on everything you do.”
Guest experience: To complement their upscale safari experience, Fair Trade guests have the option to visit the site of one of the outfitter’s myriad community projects, such as the aforementioned water well, to gain an understanding of the scope of these projects and how the profits are being used.
Hitting home: He grew up in East Africa and came to the U.S. at age 18. After success with multiple Silicon Valley start-ups, he shifted his attention 15 years ago to making a social impact in African regions with abject poverty.
His ethos: “I created an operation where guests could have the five-star experience and still make a meaningful impact.”
Success secret: “Tap into the power of collaborations and partnerships. Turn competitors into collaborators, and work toward common goals.”